Introduction

The Fuji Finepix F30 advances Fuji's high-sensitivity leadership with a usable ISO sensitivity range up to 3200 at its full 6 megapixel resolution. This gives unprecedented photo opportunities since this is a first among ultra-compact cameras. The combined quality 3X optical zoom lens, extremely long battery life of 580 shots per charge, speedy operation and the large ISO range make this a splendid camera for social photography. Even though the F30 uses a proprietary lithium-ion battery which is charged in camera, its fantastic battery life means not having to deal with it often. Important features of the F30 are:

• ISO sensitivity: Several Auto modes, 100, 200, 400, 800, 1600, 3200.
• White balance: Auto, custom, sunlight, cloudy, fluorescent and incandescent.
• Exposure compensation: -2..+2 stops, 1/3 stop increments.
• Aperture priority mode: F2.8/F5 - F8, possible shutter speeds 1/2000s-1/4s.
• Shutter priority mode: 1/1000s-3s, possible apertures F2.8/F5-F8.
• Long shutter mode: 1s-15s, possible apertures F2.8/F5-F8.
• Metering control: Evaluative, center-weighed or spot.
• Drive modes: First 3-frames, last 3-frames, long continuous, self-timer.
• Focus modes: Center, multi-point, continuous.
• Focus distances: normal, high-speed, macro.
• Unlimited 640x480 30 FPS Movie mode with sound.

Suitability - What is it good for?

The Fuji F30 provides several point-and-shoot modes as well as a few semiautomatic modes. As it is with most ultra-compact digital cameras, a full-manual mode and manual focusing is sadly missing from this very capable camera.

The F30 has several exposure modes, none of which is fully manual, but several are semiautomatic. Both the photography mode and the so-called manual mode are fully-automatic modes and limit their shutter-speeds to 1/4 or faster. These modes are good for typical daytime or indoor photography thanks to available high-ISO sensitivities. There is an automatic night-scene mode which selects shutter speeds up to 3 seconds but locks the ISO setting on automatic. A setup menu option allows to configure the night-scene mode to be semiautomatic, thereby allowing the selection of shutter-speeds between 1 and 15 seconds. These modes are somewhat useful for night-photography but make it difficult to control the resulting exposure.

Unusually for an ultra-compact, this digital camera has both aperture-priority and shutter-priority modes. Unfortunately, neither mode allows the selection or use of all shutter-speeds available to the F30. This can be frustrating, since 3 different modes are required to access the full range of shutter-speeds and each of these modes have different limitations. It was already mentioned that the short-shutter night-scene mode locks the ISO on automatic, but the long-shutter scene-mode neither allows macro or flash photography. Exposure compensation is provided but is disabled in all scene modes.

With ISO sensitivities up to 3200, the Fuji Finepix F30 is well suited for indoor shots with moving subjects such as people. Additionally, Fuji's flash system called i-flash is designed to achieve correct exposure when insufficient light is available without overwhelming the foreground and still maintaining background details. In practice, it works well when the scene is missing one stop or less of light to achieve a shake-free exposure. Beyond that, it just behaves like most flash systems. Among ultra-compact cameras, the F30 is reasonably well-suited for low-light photography, though it is not perfect in that area. As long as a tripod is not necessary, the F30 performs very well due to its high-ISO capabilities. When light is very low, the F30's lack of manual controls gets in the way. Long shutter-speeds can be selected in several low-light modes but each of these modes meters differently and exposure compensation is disabled. This results in a lot of fiddling to trick the F30 into getting the proper exposure. Note that most ultra-compact cameras do far worst and the F30 was still easier to control than the F10. This is easy to see in our night ISO crops.

Other notable features of the F30 are its first-rate movie mode and several useful drive modes. Only a few other digital cameras offer 640x480 30 FPS movie mode with no time or file-size limits. As for drive modes, the last 3-frames mode is very valuable for taking action pictures. In this mode, the camera continuously takes pictures at 2 FPS until the shutter is released and then saves the last 3 pictures taken (the others are discarded). Fuji designed this mode thinking about photographers who want to anticipate action. The other 2 continuous drive modes are rather typical: either 3 images at 3 FPS or 40 images at less than 1/2 FPS.

Usability - How easy is it to use?

The Fuji F30 is mostly a point-and-shoot digital camera. As such, it is easy to use and has a several easy-to-use automatic modes. It also has a few semiautomatic modes which are somewhat disorganized and require fiddling and frequent visits to the menu system. Both aperture and shutter priority mode are on the same position in the mode-dial, so you have to use the menu to select which one is active. Then controlling the aperture or shutter-speed is simple: press the exposure compensation button and use the 4-way controller to modify aperture or shutter-speed (with left or right arrows) and exposure compensation (with up or down arrows).

There is one position on the mode-dial for all scene modes, so the menu is used to select which one is active. The strange thing is that there are 2 night-shot modes but one is in the list of scene modes in the main menu. There is another menu option in the setup menu that switches the mode which appears in the scene-mode list. Since one allows shutter-speeds from 1s-15s with control over ISO and the other one allows shutter-speeds from 1/1000s-3s with ISO fixed on auto, getting the desired picture can be quite fiddly. To complicate matters further, scene modes lock out many camera options. For example, exposure compensation is not available in any scene-mode, macro is not available in night-scene modes, ISO-settings are not available in all modes and the availability of automatic ISO differs between scene-modes. Overall, we would say that this camera is easy to use as a point-and-shoot, but Fuji seems to have put a great deal of effort for it not to be used more creatively.

Framing is done using a nice 2.5" LCD which can be brightened momentarily by pressing the up-arrow. This works exceptionally well, although in extremely bright conditions the lack of an optical viewfinder may make framing a challenge. In low light, the LCD gains up very well and remains steady. Otherwise, the LCD is very sharp and very fluid, particularly in 60 FPS mode. The shutter button also has a nice feel, is not too small and has a distinct halfway point. In continuous shooting modes, framing is more challenging since both the first-3 and last-3 modes show images only after they are taken, while the long-period mode shows images before they are taken. In both cases, there is a significant time-difference between what is shown on the LCD and what is pictured. Since there is no optical viewfinder, following a moving subject is very difficult. After each picture is taken, the F30 displays it. There is no way to turn this off. There are 3 display options: 1.5s, 3s and zoom. The zoom option shows the image completely zoomed for inspection of fine details. The 1.5s and 3s option each dismiss the image automatically after the specified time. In all cases, the display can be interrupted after about 1 second. This has the unfortunate consequence of making the F30's shot-to-shot time a little longer than the top competing models.

The metallic F30 feels completely solid but its rectangular shape does not feel secure in hands due to a minimalist finger hook on its front. Luckily, Fuji supplies a sturdy wrist-strap and we highly recommend people to use it. The strap also has a tightening element which can be used to securely attach the camera to your wrist. Even the shutter-like lens cover is metallic which is more sturdy than most competing models. Due to the large LCD and the presence of several rear-mounted buttons, the F30 has neither room for an optical viewfinder nor room for your thumb anywhere other than directly below the zoom-controller. This makes its possible to accidentally press the 'F' button.

The Fuji Finepix F30 has a limited number of external controls. The only 4 functions which can be used without entering some kind of menu are macro on/off, flash-modes, self-timer and exposure-compensation. Other functions are reached either by the 'F' button or the Menu button. The 'F' button is a Fuji classic, it serves to enter a small menu of commonly used settings. In this menu, the F30 provides 3 settings: image resolution, ISO and color mode. Notice that ISO is the only truly common setting in this menu? We had the same complaint for the F10, so Fuji did not learn this yet. In this menu most users would expect to see at least white-balance and metering (plus ISO, of course). There is clearly room for adding these 2 settings without removing the rarely used ones.

The full menu of the Fuji F30 is called by the 'Menu' button. It is organized as a linear main menu with one of the options activating a 3-page setup menu. The menu is highly textual, significantly improving upon the usability of the F10's iconic menu. We now feel that its usability is similar to competing models. Several common settings such as white-balance, metering and some mode switching require the use of this menu. One minor annoyance we had with the menu is that each time an option is changed, the menu is automatically dismissed, so changing several options requires several trips through the menu system. The menu system has a number of vanishing items which disappear when the F30 would not allow them to be used. This helps knowing what is allowed by the camera but makes looking for menu options difficult because you have to figure out which mode has a particular setting.

Although every button feel solid, they are rather small and it is possible to accidentally press more than one button at the time. The zoom controller has a nice feel to it but provides too few zoom steps to be able to tightly frame a particular subject. There is also a button to enter playback mode. Playback mode is speedy and well implemented. It is easy to rapidly exit playback mode: Either press the playback button again or press the shutter-button halfway. A welcome addition compared to the F10 is the new exposure compensation button which also serves to change aperture or shutter-speed when applicable.

Recharging and connecting the Fuji F30 is simple. To do so, connect the power cable to the transformer and connect the transformer to the F30. The custom battery is charged in the camera itself. The downside of this is that you cannot use one battery while another one is charging, since the camera is busy. The battery goes in using a plastic door that also covers the xD card slot. Fortunately the battery compartment does have a latch, so it will not fall out while changing xD cards. Speaking of cards, xD cards are quite expensive which adds to the price of this camera.

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