The 100% crops below compare the Sony W7 and the ultra-compact Fuji F10. These crops reveal several difference between these two cameras. Even though the F10 has one megapixel less of resolution, its noise levels are much lower than the W7. Even ISO 800 of the F10 is clearly less noisy than the W7's ISO 400. While both cameras were set correctly to cloudy white-balance, the W7 still left a bluish color cast in its images. Another apparent difference is that the Sony W7 produced a darker exposure for this relatively bright scene.